East Asian Consumer Products Pvt Ltd: Started as a Proprietary firm M/s.East Asian Holdings in 2014 in Kerala by Abdul Manaf T. A. with a foundational commitment to a market gap that is often overlooked: providing high-tier hygiene, personal care, home care and ayurvedic products at accessible price points. What began as a regional vision to improve daily consumer wellness has systematically evolved into a highly reliable manufacturing ecosystem serving over 5,00,000 regular customers every month.
Our operational philosophy canters on strict quality control and market responsiveness. This dedication is reflected across our five core brands, which include Liana and Zera in personal care, Famry and Fera in home care, and a dedicated Ayurvedic brand, Liana Ayurvedic. Our portfolio spans from daily household detergents to specialized cosmetics and skin care, earning deep consumer loyalty. As part of the Organisational restructuring and a futurists approach towards the business to develop as a corporate model the company incorporated an private limited company M/s.East Asian Consumer Products Pvt Ltd in 2022 and transformed all brand marketing under this.

Infrastructure & Scalability
To sustainably meet rising market demand and strict compliance standards, we transitioned to high-efficiency production by commissioning a fully automated, state-of-the-art manufacturing plant at Kinfra Industrial Park, Ottapalam, Palakkad, Kerala, India in January 2020. This facility ensures precision in formulation, minimizes batch variations, and offers the scalable output required to power our proprietary brands while efficiently supporting select private labelling and institutional partnerships.
In September 2025, we strategically expanded our capabilities by establishing a dedicated, specialized Ayurvedic manufacturing unit—blending regional heritage with modern, compliant production standards.

Market Footprint & Performance
Our focus on stable growth and reliable delivery has yielded consistent financial health. Driven by increasing demand across our brand portfolio, ECPL achieved a 26% growth rate in the last financial year, reaching a turnover of ₹120 million.
While our roots remain deeply anchored in serving local Indian markets, our infrastructure meets international standards. We manage regular distribution and exports to the UAE and Oman, and have successfully expanded our international reach with shipments to Peru and Taiwan. Whether delivering a reliable household staple to our domestic distribution network or handling cross-border orders, ECPL delivers the compliance, capacity, and integrity that modern markets require.